Air University School of Management (AUSOM), Air University, Islamabad is organizing its 3rd International Research Conference to be held on December 3rd - 4th, 2026. The theme of the conference is “Sustainable Innovation and Digital Transformation and Green Growth for Future Ready Enterprises in Emerging Economies”.

In an era defined by climate urgency and rapid technological advancement, businesses and management practices face a dual imperative: to innovate sustainably while embracing digital disruption. The convergence of these forces is no longer optional rather a defining challenge and opportunity of the 21st-century organization.

This international research conference brings together leading academics, industry practitioners, policy makers, and doctoral scholars from across the globe to critically examine how sustainable innovation and digital transformation intersect, conflict, and catalyze one another within business and management contexts.

The primary objective of the conference is to explore how sustainable innovation and digital transformation are redefining contemporary business practices, organizational strategies, and management paradigms. In an era characterized by rapid technological advancement, environmental challenges, and shifting global market dynamics, the integration of sustainability with digital technologies has become critical for long-term competitiveness and responsible growth.

PATRON
Air Marshall Abdul Moeed Khan (R) Vice Chancellor Air University
ADVISORS
Prof. Dr. Habib Ahmad Dean, AUSOM
CONFERENCE CHAIRS
Dr. Usama Qazi, Chair Department - Graduate Studies Dr. Hasan Hanif, Chair Department – Management Studies Dr. Amir Ishaque, Chair Department – Business Studies
ORGANIZING TEAM MEMBERS
TRACK CHAIRS
HRM & Organizational Behavior		Dr. Muzammel Shah
Accounting & Finance		Dr. Mustehsan Elahi
Marketing & Consumer Behavior		Dr. Khurram Khan
Management & Entrepreneurship		Ms. Sumera Khan
Economics & Development Economics		Dr. Mustehsan Elahi
Technology & Project Management		Dr. Sana Ullah
FinTech and Blockchain		Ms. Fazeelat Batool
Tourism & Hospitality Management		Dr. Maseeullah
Business Analytics		Dr. Khurram Khan
Healthcare Management		Ms. Sara Abid
CONFERENCE SECRETARY
Ms. Sana Farzand Ali
CONFERENCE SECRETARIAT
Ms. Nadia Daud Ms. Eman Chishti
Mr. Abdullah Ijaz